Facebook has become the new platform to engage fans, potential customers, as well as anyone and everyone in your target audience. But as people are finding out – that is easier said than done.
Matter of fact, over the last few months it has actually become harder.
Overcoming the ‘Promote a Post’ Facebook Obstacles
Recently many Facebook page managers noticed that the number of people who were seeing their posts had started to drop drastically. That is because Facebook rolled out an update where only posts with high Edge-rank would appear on followers’ news-feeds. At the same time they also provided people with the option to pay to ‘promote’ their post.
Assuming you don’t want to fork out cash just to connect and communicate with your Facebook followers, then you need to play by Facebook’s rules and make sure that your posts get a higher Edge-rank.
To do so, you will need to make sure that people are actually reacting to your posts. In other words, you need to put up posts that get shared, liked, and commented on.
Some of the strategies that you can use to accomplish that include running contests, being provocative, and posting viral photos or videos.
Giving Followers a Reason to Pay Close Attention
Despite the recent changes in Facebook, the bottom line is still the same: If followers really want to keep up to date with your Facebook page, all they need to do is visit it.
Unfortunately statistics show that most people tend to never visit a Facebook page after they’ve liked it. That is why it is important that your posts appear on their news-feeds where they’ll see it.
However with the recent changes, if you want to connect and communicate with your followers then they are going to have to be connecting and communicating with you too. Basically that means that you need to give them a reason to want to pay close attention.
The Facebook pages that manage to pull this off tend to be those that have a specific purpose. For example, brands use their Facebook pages to post information about exclusive deals and special offers.
Engaging Facebook Followers Directly
All said and done, it is more important than ever to engage Facebook followers directly by posing questions to them, answering and liking their comments, as well as having discussions.
By getting a two-way communication going, your posts will start to gather more comments, more likes, and more shares – which will be vital for their Edge-rank That in turn should propel them onto the news-feeds of more of your followers, and get the ball rolling – so to speak.
The most successful Facebook pages out there nowadays are the ones that have managed to build up a community of users that interact with the page manager and with one another. Until and unless Facebook changes their new ‘promote a post’ policy – that sort of interaction is what will help you to connect and communicate with your followers!
This Guest Post is by Akshay Jain from GetPRed.com representing network monitoring, making business processes simple and affordable.
